Level select:
Pause game play and type 1SALLY. Resume game play and press [Plus] or [Minus] to select a new level. 

Ten lives and maximum time:
Pause game play and type 2SAM. 


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Level Password  
11 SPIN  
21 FLIP  
31 BALL  
41 GOAL  
51 LEFT  
61 TWIN  
71 PLAY